Obscura Whisky
A premium spirits brand platform with age-verification and immersive product storytelling
- Industry
- Spirits & Beverage
- Client
- Obscura Whisky Co.
- Timeline
- 2 months
- Year
- 2024
Obscura Whisky needed a digital platform that matched the mystique and quality of their small-batch product. Previous attempts at an online store felt like generic alcohol sites that missed the brand's premium positioning.
- Design a brand-defining premium spirits website
- Implement age-verification gate
- Tell the distillery and production story with immersive design
- Build direct-to-consumer online shop
- Drive event and tasting room bookings
Crafted a dark, atmospheric brand platform with a compliant age gate, immersive distillery storytelling, and a premium shopping experience that communicates the rarity of the product.
Designed a dark, atmospheric visual language with warm amber tones and editorial whisky photography
Built a compliant age-verification gate with cookie persistence for returning visitors
Created immersive production pages walking visitors through distillation, barrel selection, and bottling
Implemented a premium shop with tasting note cards, limited release alerts, and gift packaging options
Frontend
Commerce
Infra
Age Verification Gate
Compliant age verification with cookie persistence and redirect handling for returning visitors.
Distillery Story
Immersive production journey from grain sourcing to barrel maturation.
Tasting Notes
Detailed flavour profiles, nosing and palate guides for each expression.
Limited Releases
Email sign-up for limited batch releases with countdown timers and priority access.
Gift Sets
Premium gift packaging builder with personalised card messaging option.
Tasting Events
Booking system for in-person distillery tours and whisky tasting evenings.
+180%
Online Sales
Revenue growth in first quarter after relaunch
4x
Event Bookings
Tasting room booking increase vs previous system
Sold Out
Limited Release
New limited batch sold out within 48 hours of launch
£145
Avg Order Value
Average basket value including premium gift sets
Let's build something that outlasts the roadmap.
Tell us the problem other teams called impossible.