Terra Negra
A boutique wine brand website with vintage storytelling and direct-to-consumer commerce
- Industry
- Wine & Spirits
- Client
- Terra Negra Wines
- Timeline
- 6 weeks
- Year
- 2024
Terra Negra was a boutique estate producing limited-run wines but selling almost entirely through distributors. They needed a direct-to-consumer channel that told their terroir story and captured the premium pricing their wines deserved.
- Launch a direct-to-consumer wine e-commerce channel
- Tell the estate, terroir, and winemaker story with authenticity
- Implement a wine club subscription for recurring revenue
- Build limited release launch capability with waiting lists
- Drive wine tourism to the estate through the website
Delivered a rich, terroir-driven brand platform with a wine club subscription layer, vintage storytelling pages, and a limited release management system that sold out the first allocation.
Designed an earthy, rustic-elegant aesthetic drawing from soil tones and vineyard photography
Built vintage storytelling pages for each wine with soil maps, weather data, and winemaker tasting notes
Implemented a wine club subscription with allocation tiers, member pricing, and early access to limited releases
Created a wine tourism booking system for cellar door visits and private tasting experiences
Frontend
Commerce
Infra
Vintage Stories
Detailed vintage pages with harvest conditions, soil maps, and winemaker tasting notes.
Wine Club
Tiered membership with allocation quantities, member pricing, and exclusive access.
Limited Releases
Launch management for small-allocation wines with waiting list and priority access.
Cellar Door Booking
Online reservation system for estate visits, tours, and private tasting experiences.
Wine Pairing Guide
Food pairing recommendations with recipe links and sommelier commentary.
Corporate Gifting
Personalised gift set builder with engraved options for corporate orders.
65%
DTC Revenue
Of total revenue now through direct channel vs 12% before
340+
Wine Club
Members enrolled within first 90 days
< 48h
Allocation Sell-out
First limited release sold out in under 48 hours
+180%
Estate Visits
Increase in cellar door bookings year-over-year
Let's build something that outlasts the roadmap.
Tell us the problem other teams called impossible.